Transform your hair in 7 days with Initialiste. The first skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength
2. Shine 3. Softness 4. Substance
9 out of 10 women* saw a visible difference in their hair texture after one week.
With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.** The new Must-Have for all hair types.
Maximize the potential length of your hair. Keep it longer and stronger as it grows.†
89% agreed that their hair is SHINIER
87% felt that their hair is thicker with MORE SUBSTANCE
86% felt that their hair is STRONGER and SOFTER to the touch
*Consumer use test over 7 days
**In a brushing test compared to a non-conditioning shampoo
†Reduces breakage so hair can grow longer
Goldwell Elixir is immediately absorbed into the hair and leaves a pleasantly light hair feeling. • Silky-soft smoothness • Intensive shine • Improved comb-ability • Taming of unruly hair With regenerating Argan oil: This traditional oil from Morocco is rich in vitamin E as well as...
A scalp treatment formulated with essential and botanical oils that will stimulate and purify the scalp while encouraging hair growth. Suitable for all scalp conditions. Increases surface blood and circulation, preventing deficiencies of the scalp.
Formerly 'Huile de Palme', this pre-shampoo oil treatment is most effective if applied to dry hair. It is most effective if applied prior to applying a shampoo or treatment. It is a multi-purpose blend of botanical oils that facilitate detangling, while protecting and nourishing your...