Transform your hair in 7 days with Initialiste. The first skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength
 2. Shine 3. Softness 4. Substance

  • Lightweight, silky texture
  • Absorbs instantly without residue
  • Fresh and delicate fragrance
  • Targeted pipette application

9 out of 10 women* saw a visible difference in their hair texture after one week. 

With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.** The new Must-Have for all hair types.

Maximize the potential length of your hair. Keep it longer and stronger as it grows.†

89% agreed that their hair is SHINIER
87% felt that their hair is thicker with MORE SUBSTANCE
86% felt that their hair is STRONGER and SOFTER to the touch

*Consumer use test over 7 days

**In a brushing test compared to a non-conditioning shampoo

†Reduces breakage so hair can grow longer


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